As Loma Linda University Health (LLUH) launches its national rebranding campaign bringing awareness to our strengths in healthcare, education, research, and wholeness, the necessity for both external and internal collaboration will continue to flourish. Kelly Jackson, director for Strategic Alliances, says that the newly developed department under Advancement will focus on the initiative to capitalize on corporate relationships both on a local and national level.
Kelly explains that the mission statement of the department is “ to partner with external corporations to maximize marketing and philanthropy opportunities.” Formerly organizing marketing campaigns and events for Loma Linda University Children’s Hospital, Kelly admits that corporate relations is a new focus for LLUH as a whole. Kelly hopes to orchestrate strategies across the organization to foster “one conversation” with corporate partners, leveraging the remarkable product set that LLUH has to offer.
One of the first initiatives of Strategic Alliances has is to create an “event program menu” that touches each area of the organization. Kelly explains that this type of understanding will provide internal and external sponsors with a comprehensive list of opportunities to support LLUH, and designates this approach as “maximizing our relationship.” This will also offer internal stakeholders of LLUH – students, employees, and patients – a better understanding of organizational events and accomplishments.
The road to establishing corporate relationships is one still to be explored in the coming weeks and months. “The first step,” says Kelly, “is to identify our goals.” Strategic Alliances will continue to promote collaboration across the organization, uniting development initiatives, as LLUH becomes a national name for healthcare, research, education, and wholeness