Loma Linda University Health employees are invited to a sneak peek at the new brand awareness campaign for children’s services — now under the umbrella of LLU Children’s Health — at a come-and-go rollout event Tuesday, March 6, at Children’s Hospital rooms 1830-1832.
The rollout party will have two sessions: morning (6:45 a.m. – 8:30 a.m.) and afternoon/evening (3 p.m. – 7:45 p.m.). Executives will deliver remarks during the windows of 7 – 7:30 a.m., 3 – 3:30 p.m., and 6 – 6:30 p.m.
Last fall, Loma Linda University Health embarked on a research process aimed at establishing improved brand awareness of Children’s Hospital services.
Attendees will learn about the history of the brand process, information about the tagline and logo, and how campaign advertising will roll out in mid-March.
In addition to a campaign sneak peek, the event will offer giveaways, refreshments and a chance to learn more about how employees can become brand ambassadors for Loma Linda University Children’s Health.
Employees unable to attend in person may watch livestreamed remarks via the One Portal at 3 p.m.