The research process on rebranding the current Loma Linda University Health Children’s Hospital (LLUCH) began last fall in an effort to bolster the LLUCH brand and connect all pediatric services. Now, leadership invites staff and employees to attend a come-and-go event at the Children’s Hospital, room 1830-1832, to give employees a sneak peek into the nearly completed campaign.
The rollout party will take place on Tuesday, March 6, from 6:45 a.m. — 8:30 a.m., and again from 3 p.m. — 7:45 p.m.
Attendees can learn about the history of the brand process, information on the tagline and logo, as well as where campaign advertising can expect to be seen when it rolls out in mid-March.
In addition to providing a sneak peek, the event will also include giveaways, refreshments and the chance to learn more about the brand ambassador opportunities.