On Jan. 1, 2016, Loma Linda University Health’s online health show, “LIVE IT,” made its debut, just in time for New Year’s resolutions. Based on Loma Linda University Health research and encouraging others to LIVE IT, each episode features simple tips to live healthier, longer.
As of March 17, 12 episodes are now available online, with topics ranging from the benefits of eating avocados and almonds to research findings showing that drinking at least five glasses of water can reduce one’s chance of having a heart attack.
So far “LIVE IT” has received 100,437 Facebook views while “The best Super Bowl commercial not to air,” an ad promoting the show, went viral on Facebook. It has received more than 465,630 views.
According to Cosmin Cosma, director of advancement films, “The first launch of the ‘LIVE IT: Online Health Show’ happened on Facebook. We wanted to connect with our fans and friends to inform and promote the new show to them and their friends. This helped us create awareness of the show with people already connected to Loma Linda University Health.”
Advancement films in collaboration with marketing, Web center and public relations are creating a strategic plan for the promotion of this new online health and wellness resource.
According to Cosma, the next strategy will be to promote the health information resource of the “LIVE IT: Online Health Show” in one location.
“The platform for this will be YouTube,” he says. “By connecting with health and wellness reporters at various media outlets around the nation and health and wellness bloggers and online influencers, we want the “LIVE IT: Online Health Show” on YouTube to be a resource, a place to go for the latest research in health and wellness information. This will help place Loma Linda University Health on the map as a leading research organization for wellness and prevention; its audience will be more deeply connected to our organization, returning for more content in the future.”
Watch the latest episode here: