The next phase of the national branding campaign for Loma Linda University Health has begun with the launch of the "Live It" advertisements designed to raise awareness of LLUH and position the institution as the leader in health and wellness. This follows the campaign’s first phase, which announced the new consolidated name of Loma Linda University Health.
“Live It” lets people know that the LLU Health commitment to health and wellness extends beyond our jobs. It is more than how we teach, practice medicine, or conduct research—it is how we live. Everything we do is based around changing lives for the better and empowering our community to "Live It" along with us.
This message will be told through stories of patients, employees, students, volunteers, and others who exemplify the LLUH commitment to health and well-being. Advertisements in print, television, and radio, along with billboards, will share these stories.
The campaign is currently running in the Los Angeles, Orange County, and San Diego areas consistently; it is also rotating through national markets across the country. In October, “Live It” will be featured in Dallas; Orlando, Florida; Denver; Chicago; San Francisco; Seattle; Phoenix; Portland, Oregon; Nashville, Tennessee; Boston, and Dayton, Ohio.