By now, all employees should have received a branding booklet in the mail explaining the new Loma Linda University Health advertising campaign. The goal of this campaign is to raise awareness of Loma Linda University Health on a local and national level.
The first phase of the advertising campaign—announcing our new name to the community—is in full swing. Those who drive the local freeways or read area newspapers may have seen the new billboards and print advertisements already in rotation.
In the upcoming months, television and radio commercials will also begin. Employees are encouraged to stay tuned as the campaign enters its next phase and continues to tell the Loma Linda University Health story to the world.