A recent empirical study reveals that the value of a Facebook fan in key consumer categories has increased 28 percent to $174 since 2010. The results value Loma Linda University’s Facebook page, LLU Health’s largest social media presence, with more than 18,600 fans, at $3.2 million.
The study, from Syncapse in partnership with Hotspex, found that fan counts have doubled or even tripled since 2010, magnifying even a slight increase in the value of an average fan.
Facebook fans and non-Facebook fans were compared based on brand loyalty, propensity to recommend, media value, and brand affinity, among other factors.
For more information, the study can be downloaded at http://www.syncapse.com/value-of-a-facebook-fan-2013.