November 21, 2013

Branding brief: Children's Hospital campaign

One of the new ads

The Loma Linda University Health branding campaign “Live It” continues to share the LLUH message of healthy lifestyle with the world by showcasing individuals who exemplify principles of healthful, whole living.  

As “Live It” print, television, and radio ads run across the country, LLUH is also beginning to highlight key areas of the organization with additional advertising.

New Children’s Hospital ads will begin running in the desert market this month. The goal of these ads is to raise awareness about the unique services LLUH offers as the sole Children’s Hospital and level 1 trauma center in the region. 

These advertisements follow the same style as the “Live It” campaign yet have unique messaging about how LLU Children’s Hospital is committed to serving the tiniest patients and their families.  

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