Loma Linda University Health will receive a grant of $990,000 from Covered California to conduct outreach and education programs on how, starting in 2014, Californians can access affordable health care coverage under the federal Patient Protection and Affordable Care Act.
LLU Health, in partnership with Community Clinic Association of San Bernardino County, is one of 48 lead organizations receiving grant awards totaling $37 million from Covered California to help residents access affordable health care coverage.
The selected organizations will reach nearly 9 million people and more than 200,000 small businesses in California’s 58 counties. Covered California will focus its outreach on 5.3 million Californians in need of individual insurance, about half of whom may be eligible for financial assistance with their premiums.
“We are very excited to build on partnerships with organizations that have trusted relationships in diverse communities throughout the state,” says Peter V. Lee, executive director of Covered California. Covered California is charged with creating a new insurance marketplace in which individuals and small businesses can get access to health insurance, as provided by the federal health care law.
“Loma Linda University Health’s strategy to use provider educators who will champion Covered California has great outreach potential,” says Sarah Soto-Taylor, Covered California deputy director of community affairs. “Our partnership with Loma Linda will help raise awareness about our new health care marketplace in San Bernardino County among the medical professionals who come in contact daily with consumers who may benefit from premium assistance.”
The grant will allow LLU Health and the Community Clinic Association of San Bernardino County to pursue an outreach plan, developed under the leadership of Dora Barilla, DrPH, assistant vice president for strategy and innovation at LLUH, to reach out to diverse, uninsured populations within the county.
The plan includes staging group meetings, attending community events, coordinating with community clinics, and educating health care providers about the new California Health Benefit Exchange, a major component of the federal health care law.
“Key to successful implementation of the Patient Protection and Affordable Care Act is education, and we are very honored to have been selected by Covered California to help educate and assist the residents of San Bernardino County in gaining access to affordable health care,” says Gerald Winslow, PhD, vice president for mission and culture at LLUH, and director of the Institute for Health Policy and Leadership, the organizational entity at LLUH responsible for administering the grant.